To shock viewers into listening to (and ultimately purchasing) their music, Coal Chamber's MTV-friendly approach falls back on the Grand Guignol video style of artists like Tool, Trent Reznor and Marilyn Manson. Though not as scary or interesting as their videos, Coal Chamber's application of industrial solvents to disemboweling metal chops takes musical aggression to a novel extreme. Singer Dez Fafara sounds absolutely demonic -- the perfect cartoon voiceover for a village-destroying dragon -- while the rest of the band immolates their instruments in savage, sonic rites of pure mayhem.