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Payne, Freda

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Reaching Out

                 



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Format: LP     Want this on CD also?

Condition: VG+ COVER / VG+ LP (cover/media)    More Info
Label: Invictus KZ 32493
Country: Us
Released: 1973
Genre: soul
Num In Set: 1
Quantity: 1 in stock
Seller Ref:   3271

There's no denying Freda Payne's talents.   At her best, she had a voice that was instantly recognizable and to my ears, incredibly attractive and appealing.   At the same time her albums for Invictus were uniformly frustrating.   Produced by Brian Holland, Lamont Dozier, and Ronald Dunbar, 1973's "Reaching Out" was no different.   About a third of the album was fantastic; about a third was okay, and the remaining third was made up of lounge act throwaways. So who to blame?   While Payne certainly had a role in this one, I'd point to the Holland-Dozier-Dunbar production team for most of the shortcomings.   Like their work on many Motown albums, they simply couldn't decide what they wanted to do with Payne.   At one extreme tracks like 'Two Wrongs Don't Make a Right', 'Mother Misery's Favorite Child' and 'We Gotta Find a Way Back To Love' were clearly geared towards a younger, radio-friendly audience.   All three songs were catchy, underscoring Payne's soul roots.   In contrast 'Reaching Out', a cover of The Carpenters' 'Rainy Days and Monday', and 'If You Go Away' were all lounge act schlock ballads that probably wouldn't have even registered with your grandmother.   Shame they didn't steer her towards a more soul oriented sound.   
With respect to the album cover, about all I can say is forty year onwards the photos remain stunning.    I can't imagine the reaction the cover must have created in 1973.
"Reaching Out" track listing:
(side 1)
1.) Two Wrongs Don't Make a Right   (Brian Holland - Lamont Dozier - R.Wylie) -3:18   rating: *** stars
Payne had a great voice, but on 'Too Wrongs Don't Make a Right' Holland-Dozier-Wylie seemingly decided to turn her into a cross between Diana Ross and Donna Summer.   The purring, sex kitten tone of her voice was clearly meant to be scintillating, but to my ears it came off as almost funny.   Shame since the song was actually pretty good and had she put a little more "band of gold" energy into it, the song would have been magnificent.   I'm guessing you were hearing Nickolas Ashford on the backing chorus.   The song was also tapped as a single:
- 1973's 'Two Wrongs Don't Make a Right' b/w 'We Gotta Find a Way Back To Love' (Invictus catalog number ZS7 1255)
2.) Reaching Out   (Michael Smith - Ronald Dunbar) - 3:15    rating: ** stars
The title track found Payne revealing her full bodied voice (unlike the previous tune).   The problem with the ballad 'Reaching Out' was it sounded like something written for a Hallmark movie of the week.   Big and bland ballad that couldn't be saved by her wonderful voice.
3.) For No Reason   (Michael Smith - Ronald Dunbar) -2:33
4.) The Man of My Dreams    (Michael Smith - Ronald Dunbar) - 4:09    rating: ** stars
While Payne sounded good, 'The Man of My Dreams' was another MOR-ish ballad, though not as bland as the title track.   Not hard to imagine her singing this one on the Mike Douglas Show, or some prime time variety television show.
5.) Mother Misery's Favorite Child   (Brian Holland - Lamont Dozier - Eddie Holland) - 5:02   rating: *** stars
Opening up with a killer bass line (James Jameson ?),'Mother Misery's Favorite Child' demonstrated Payne could handle more than MOR-pop.   With a hard edged, socially relevant lyric it made for a nice change of pace and one of the album's highlights.   Invictus released it as a promo single, but the lyrics were apparently too risque for radio.


- 1973's 'Mother Misery's Favorite Child' b/w 'For No Reason' (Invictus catalog number   ZS7 1257)


(side 2)
1.) We Gotta Find a Way Back To Love   (Brian Holland - Lamont Dozier - Eddie Holland) - 3:05   rating: **** stars
If I had to pick a favorite performance off the album, 'We Gotta Find a Way Back To Love' would win the race by a country mile.   Classic slice of Holland-Dozier-Holland material with a melody you couldn't shake loose and one of Payne's best vocals.    Shame it wasn't longer.   Easy to see why its been sampled a numb

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