regional stars like Mike Jones and Juvenile -- his rhymes are dotted with "e'erbody"s and a cartoonishly drawled
"Yeeeaaah" catchphrase -- but his real forebears are gangsta entrepreneurs such as Dr. Dre, Master P and, of course, 50 Cent. The unapologetically money-hungry Jeezy has done a fine job setting himself up for success: He's got big-name backers, including P. Diddy and Jay-Z; a steel-clad hometown rep; and a well-publicized beef with fellow Atlanta MC Gucci Mane that allegedly resulted in the death of a man sent by Jeezy to rough up Gucci. And like 50, the Game and dozens of soon-to-be-hot rappers, Jeezy made his name in the mix-tape game, pushing true-life tales and brawny freestyles like he's pushing weight. Jeezy's most widely circulated mix tape,
Trap or Die, is full of over-the-top boasts and brittle beats that feature his Southernness at the dirtiest setting.
Young Jeezy's official debut album, Let's Get It: Thug Motivation 101, shows off his warm, raspy voice, his down-home charm and his no-nonsense approach to record-making. Jeezy is an expert self-promoter, but, with the exceptions of a few obvious singles, he expects the outside world to come to him, rather than the other way around. Producer Mannie Fresh, of Cash Money Millionaires fame, supplies sample-free synth-bounce, which has become as much a soundtrack to Southern life as banjos and Dolly Parton. When Fresh is off, Thug Motivation sounds a little cheap and a little drab, but the album's open-armed, bare-bones style fits Jeezy's utterly straightforward approach to rhyming.
Jeezy's laid-back steez and deep rasp often prove irresistible. Like Paulie in GoodFellas, he's slow because he don't have to move for nobody, and like the best of his Southern cohorts, his rhymes and call-and-response choruses are both conversational and repetitive. On "My Hood," the album's most head-noddable track, Jeezy drops hypnotically smooth rhymes about "summertime cookouts and wintertime fights" and G-men jumping out of Ford Tauruses. On "Let's Get It/Sky's the Limit," he repeats a hook that's one part get-off-your-ass exhortation and one part financial-seminar sloganeering: "The world is yours/And everything in it is out there/Get on your grind an
Young Jeezy is determined to bring the streets back to southern rap, which has become a little too light thanks to the success so many rappers from the region. Jeezy drops simple, hard-hitting rhymes about survival and counting money over hardcore beats and nightmare-inducing keyboards.
